Your brand should be doing more work than you are

Dual Digital is a brand and marketing agency for founders and growth-stage businesses who want their brand to look, sound and convert like the premium operation it already is.

THE DUAL DIGITAL DIFFERENCE

Most agencies build brands that look the part. We build brands that perform the part.

Dual Digital works across brand strategy, offer positioning, rebrands, website builds, social media management and ongoing marketing execution. Not because we do everything, but because a brand that only lives in a document isn't a brand. It's a folder nobody opens.

The difference is in where we start. Most agencies start with how things look. We start with what your brand needs to do for your business, who it needs to reach, what it needs to make them feel, and what needs to shift in the market's perception of you for revenue to follow. The visual work comes after that thinking. Not before it.

Every engagement starts with the same question: what does this brand need to do for this business? The strategy comes first. Everything else follows.

What we've built

250+

Brands built and scaled worldwide

$40M+

Collective client growth

15+

Years experience

How we work together

Every engagement is scoped around one thing: what your business actually needs. Not what sounds comprehensive.
Not what everyone else offers. What moves the needle for you specifically.
For brands needing to be built from the ground up.

The Brand Accelerator

WHO IT'S FOR
Established founders and businesses who have outgrown their current brand identity. You've built something real. Your brand just doesn't reflect it yet.
WHAT'S INCLUDED
A complete brand strategy and identity engagement. Positioning, messaging, visual identity, brand voice, offer architecture and a rollout plan built for your specific business. Delivered over 12 weeks with Rachael leading strategy and a dedicated design team executing.
THE OUTCOME
You come out with a brand that looks, sounds and feels exactly like where you're going, not where you started. Built to implement immediately. Built to compound. Built to last.
For brands with serious social ambitions.

Social Branding Suite

WHO IT'S FOR
Founders and businesses with a strong brand foundation who need their social media presence rebuilt: messaging, visual identity, templates, tone of voice and content direction all aligned.
WHAT'S INCLUDED
Social media brand strategy, messaging framework, visual identity for social, content templates, tone of voice guidelines, bio and profile optimisation, and a content direction plan you can execute independently, hand to your team, or have us continue to manage for you.
THE OUTCOME
Your social presence stops looking like it was thrown together and starts looking like the premium brand you've already built. Consistent, intentional and built to convert.
For brands at an inflection point.

Done-For-You Rebrand

WHO IS IT FOR
Businesses scaling, repositioning, launching something new or stepping into a new market. Your current brand isn't built for where you're going.
WHAT'S INCLUDED
End-to-end done-for-you brand build. Strategy, positioning, complete visual identity system, brand guidelines, website design direction, social templates and digital assets. Everything you need to launch with confidence.
THE OUTCOME
A complete brand system built to scale with your business. Built to last, built to convert and built to set you apart from every competitor in your category.
For businesses and founders who are done doing it themselves.

Social Media Management

WHO IT'S FOR
Growth-stage businesses and founder-led brands who have the brand foundation in place and need a team to execute their social media consistently, strategically and at a standard that reflects the business they've built.
WHAT'S INCLUDED
Done-for-you or done-with-you social media management across platforms tailored to your business including Instagram, Facebook, LinkedIn, Pinterest and beyond. Content strategy, content creation, scheduling, community management and monthly reporting. Led by a dedicated social media manager with Rachael's strategic oversight.
THE OUTCOME
Your social media gets handled, properly. Content that looks like your brand, sounds like your brand and actually builds something over time. No more inconsistency. No more posting into the abyss. Just strategic, considered execution that compounds, and your time back to focus on the work only you can do.
For operators who need strategic advisory thinking embedded in their business every month.
This is an application only engagement and intake is limited each quarter.

Strategic Advisory

WHO IT'S FOR
Reserved for a small number of founders and businesses each quarter. Built for operators who are scaling, making significant decisions, and need a strategist who knows their business deeply enough to guide it, not just execute against it.
WHAT'S INCLUDED
Strategic advisory across brand, marketing, business strategy and offer positioning. Drawing on experience across national brands, global campaigns and founder-led businesses. Structured around your priorities, not a fixed deliverable list. Rachael works with you directly. No handoffs. No account managers.
THE OUTCOME
Every decision gets made with a dedicated strategic advisor behind it. Someone who knows your business deeply enough to tell you what you need to hear, not just what you want to. The gaps get filled. The direction gets clearer. And the thinking compounds the longer it's embedded in your business.

For brands needing to be built from the ground up.

The Brand Accelerator

Who it's for

Established founders and businesses who have outgrown their current brand identity. You've built something real. Your brand just doesn't reflect it yet.

What's included

A complete brand strategy and identity engagement. Positioning, messaging, visual identity, brand voice, offer architecture and a rollout plan built for your specific business. Delivered over 12 weeks with Rachael leading strategy and a dedicated design team executing.

The outcome

You come out with a brand that looks, sounds and feels exactly like where you're going, not where you started. Built to implement immediately. Built to compound. Built to last.

Enquire

For brands with serious social ambitions.

Social Branding Suite

Who it's for

Founders and businesses with a strong brand foundation who need their social media presence rebuilt: messaging, visual identity, templates, tone of voice and content direction all aligned.

What's included

Social media brand strategy, messaging framework, visual identity for social, content templates, tone of voice guidelines, bio and profile optimisation, and a content direction plan you can execute independently, hand to your team, or have us continue to manage for you.

The outcome

Your social presence stops looking like it was thrown together and starts looking like the premium brand you've already built. Consistent, intentional and built to convert.

Enquire

For brands at an inflection point.

Done-For-You Rebrand

Who it's for

Businesses scaling, repositioning, launching something new or stepping into a new market. Your current brand isn't built for where you're going.

What's included

End-to-end done-for-you brand build. Strategy, positioning, complete visual identity system, brand guidelines, website design direction, social templates and digital assets. Everything you need to launch with confidence.

The outcome

A complete brand system built to scale with your business. Built to last, built to convert and built to set you apart from every competitor in your category.

Enquire

For businesses and founders who are done doing it themselves.

Social Media Management

Who it's for

Growth-stage businesses and founder-led brands who have the brand foundation in place and need a team to execute their social media consistently, strategically and at a standard that reflects the business they've built.

What's included

Done-for-you or done-with-you social media management across platforms including Instagram, Facebook, LinkedIn, Pinterest and beyond. Content strategy, content creation, scheduling, community management and monthly reporting. Led by a dedicated social media manager with Rachael's strategic oversight.

The outcome

Your social media gets handled, properly. Content that looks like your brand, sounds like your brand and actually builds something over time. No more inconsistency. Just strategic, considered execution that compounds.

Enquire

For operators who need strategic advisory thinking embedded in their business every month. Application only — intake is limited each quarter.

Strategic Advisory

Who it's for

Reserved for a small number of founders and businesses each quarter. Built for operators who are scaling, making significant decisions, and need a strategist who knows their business deeply enough to guide it, not just execute against it.

What's included

Strategic advisory across brand, marketing, business strategy and offer positioning. Structured around your priorities, not a fixed deliverable list. Rachael works with you directly. No handoffs. No account managers.

The outcome

Every decision gets made with a dedicated strategic advisor behind it. Someone who knows your business deeply enough to tell you what you need to hear. The gaps get filled. The direction gets clearer.

Apply Now

What happens
when you reach out

Simple. Straightforward. Here's how every engagement starts.

1
2
3
01

Discovery call

A conversation to understand your business, where you are and what you actually need. We ask the right questions. You get clarity on whether we're the right fit.

02

Proposal

If there's a fit, you receive a tailored proposal scoped specifically to your business. Clear on what's included, what's delivered and what changes.

03

We get to work

We move fast. You'll have a dedicated onboarding session booked, a clear project timeline and everything you need to hit the ground running from day one.

The strategic case studies that senior professionals at Nike, Loewe, Burberry, CHANEL and Charlotte Tilbury are reading.

The Brand Boardroom

The Brand Boardroom is Rachael's fortnightly breakdown of the brands doing it right, and what every founder can learn from them. Data-led, strategically sharp and written for people who are serious about building something that lasts.

Three editions in. Audience already spanning Melbourne, Sydney, London, New York and Paris: with readers at Nike, New Balance, Loewe, Charlotte Tilbury, Burberry, L'Oréal and Louis Vuitton.

Get the latest thinking

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RACHAEL BAXTER

Built by someone who's done it

I'm Rachael Baxter, founder of Dual Digital and Duo Group, brand and business strategist, and competitive powerlifter ranked among Australia's best.

I spent over a decade in marketing and strategy roles across national and global brands before founding Dual Digital in 2021. What I found, every time, is that founders with genuinely great businesses were being let down by brands that didn't reflect what they'd actually built.

So, I built an agency that fixes that. Not just visually. Strategically. Across brand, business, offers, marketing and execution, because the best results happen when all of those things are aligned and working together.

The same principles that work at an elite level in sport: patience, discipline, consistency and the willingness to do the unsexy work long after the excitement has faded, are the ones that build businesses that actually compound. That's the thinking behind everything we do.

Founder, Dual Digital + Duo Group | 15+ years brand, marketing + business strategy | Elite Powerlifter, Australia | Melbourne, VIC

What our clients say

"I am delighted to share my experience working with Rachael and the team at Dual Digital. As the owner of Oviss, a residential development company, I have seen firsthand the incredible impact they have had on our business. From the outset, they worked diligently to create comprehensive brand guidelines for Oviss, and their expertise in developing sub-brands allowed us to effectively target different market segments, enhancing our overall reach and engagement.

One of the standout aspects of our collaboration has been their strategic approach to marketing. Dual Digital has expertly crafted and executed both paid and organic marketing strategies, driving significant traffic and interest in our brand. They also manage all our social media accounts with a keen eye for detail and a deep understanding of our brand's voice, ensuring our content is engaging and valuable to our audience.

Working with Rachael and the team has been an absolute pleasure. Their professionalism, creativity, and dedication are second to none. They have truly been an integral part of our success at Oviss, and I wholeheartedly recommend Dual Digital to any business looking to enhance their brand and marketing efforts."
Callan Tate
Oviss Group
"This is THE most calm I have been about marketing my business in my entire life. I'm not great at articulating what I wanted or even knowing what I needed, but Rach somehow transformed messy thoughts into a beautiful brand that I could be proud of.

She helped with every detail from the brand name, logos, colours, and guidelines are a work of art. The amount of detail that has gone into every component of the rebrand has exceeded all my expectations. The rollout has been stress-free for me and I knew what was happening and when.

I love the approval process for content - it's genuinely making my life so much easier and I'm really looking forward to continuing content in the future! I could not recommend Dual Digital more highly & I'm excited to keep working with Rach moving forward!"
T. Smith
"Rach and her team know their stuff. Up-to-date and they can really capture the vibe you're looking for. Rach just made everything extremely easy. From timings to communication. Worth every penny."
Brendan
"Rach & the team have been exceptional, their attention to detail is second to none and their adaptations to my brand, as well as creative processes are 10/10. Each month has proven to return the investments I've put in, and the content has received incredible comments from my local community. Worth every penny."
Taneal Perry

 If your brand isn't doing the commercial work it should be, that's where we start.

Whether you're starting from scratch, outgrowing what you've built or looking for ongoing strategic support, we'd love to hear what you're working on.