about the founder

Rachael Baxter is the creative force behind Dual Digital, a dynamic and strategic marketer with 15+ years experience. Starting out in the fitness industry as a receptionist over 16 years ago, Rach continued up the corporate ladder working for various National and Global brands. Supporting and leading in everything from account management, sales, customer relationship management, social media, digital marketing, partnership and influencer marketing…(phew, pause…take a breath!)

This multi-faceted experience and exposure to the diverse and ever-changing marketing world has played a pivotal role in the strategic practices applied to the businesses we work with today. With an eye for detail, a love for storytelling, and a passion for innovation, Rach has an undeniable knack for identifying opportunities whilst continually pushing the boundaries of creativity.

Her mission for Dual Digital: to support business owners, brands and budding entrepreneurs by identifying and creating seamless and cohesive brand experiences to elevate the entire customer journey. And, to build an exceptional team of talented specialists who genuinely care about your business growth.